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What do our customers expect?

Genial credit card trend 

#1

Cashback and miles

#2

No annual fees

#3

Discounts and partnerships

#4

Limit

Credit Card

Discovery e Research

Understand the use, needs, and preferences of customers about Credit Cards.

Questions:

- What are our competitors in the Credit Card product?
- What benefits can be offered?
- Do people insist on the physical card or does only the digital one meets the need?
- Which visual style is most likely to be accepted?
What do you expect from Genial?

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